Strategy without research is a dive into the dark.
Westminster Savings Credit Union (WSCU) engaged us to launch their new financial product bundle—the Unlimited Family Plan—tailored to the needs of suburban families. Psychographic research informed us where, when, and how to reach these working families – some places they would expect and some not so much.
Neighborhood specific opportunities, clustered around WSCU locations, informed and built recognition: on the commute home, in the check out line, and even on the front doors of single family homes.
When I receive a media plan from TMM, I always know that it has been thought through carefully and backed by actual research, rather than conjecture. They are a highly analytical group and always have a solid rationale.