First thing: Caffeine.
Second: Come to the realization that today, like all days, is going to be full of surprises. I think that’s the best thing about working in media. No two days are alike; variety is really the spice of a media buyer’s life.
Each of our accounts and our clients have specific goals for their brands. That means that I, as their buyer and planner, need to be nimble in my tactics to bring them success. My time is spent researching, analyzing, building relationships with our partners and vendors, negotiating and driving home impactful campaigns.
So what does a Media Buyer DO? I write Google ads. I research the top 20 television shows in every market across Western Canada. I find out what the best radio station is to reach Women aged 18-35 with 2 kids. I look at photos of billboards and think “will that tree block the view of the ad from a car driving by”? I ask questions about what medium millennials use the most, and find answers. I look back at past campaigns learn from what worked and what didn’t work, then strive to improve on successes.
I use my creativity, intuition, eagle-eyes, smarts and skills to make strategic and results-focused advertising campaigns for my clients. And I love it!